U.S. Retail, Consumer Staples and Entertainment Sectors Drive Digital Ad Spend

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  • the entertainment industry will lead the way, bouncing back from a more gloomy year in 2020. With the reopening of cinemas and theme parks and strong publicity from companies promoting mobile video games, next-generation consoles and on-demand video streaming platforms , we expect a strong year of digital ad spend targeting younger consumers and re-employees. Digital ad spending in the entertainment industry will increase 37.2% to over $ 11 billion.
  • On the retail Leading e-commerce players, big box retailers and direct-to-consumer (D2C) brands will continue to target consumers as they battle for market share and dollars. We expect retailers to increase their digital ad spend by 34.5% in 2021, reaching nearly $ 48 billion in ad spend.
  • With low brand loyalty following the shortages caused by the pandemic, GIC companies will seek to refocus their efforts on asserting their image, competing with private labels and retailers as they seek to expand further into D2C sales. CPG digital ad spend will grow 31.7% in 2021 to nearly $ 31 billion in ad spend.

How does it compare? While entertainment has the strongest growth in digital ad spend of any industry in the United States, it will only account for about 6% of digital ad dollars in 2021. For context, retail will spend the most of any. industry: 1 in 4 dollars on digital advertising will be spent on retail. The second will be CPG, holding 16.0% of the pie, and behind that, Financials at nearly 13%.


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