Sidharth Malhotra Ends Nine-Year Association with Matrix Entertainment; likely to join Karan Johar’s Dharma Cornerstone Agency: Bollywood News


From model to assistant director intern to established actor in the Hindi film industry, Sidharth Malhotra has come a long way in his journey in the entertainment world. He has always been one of the big names in brands for the association and the actor is making a huge buzz with his next film. Shershaah. According to our sources, the actor has now decided to take charge of his entire company and his associations. What does it mean? The actor ended his nine-year association with Reshma Shetty’s talent agency Matrix Entertainment, which has handled all of his affairs since making his acting debut with Student of the year in 2012.

Sidharth will now personally manage his portfolio, along with his team, and oversee the management of his brand instead of delegating it to an external agency. However, it is not yet clear why Sidharth decided to go independent with his associations, especially ahead of the release of his highly anticipated film. Shershaah. Sources say the actor appears confident about the move.

While he’s decided to go independent for now, it wouldn’t be surprising if he soon announced his association with Karan Johar’s talent agency Dharma Cornerstone Agency, which launched earlier this year.

In February of this year, DCA was officially launched and they showcased their first four talents: Shanaya Kapoor, Triptii Dimri, Gurfateh Pirzada and Lakshya. They also have Mrunal Thakur and Dhairy Karwa in their cock. Actor Ananya Panday and singer Dhvani Bhanushali have also left CAA Kwan and Matrix respectively to join DCA. It is expected that over time, actors associated with Dharma will join DCA sooner or later.

Sidharth’s association with Karan Johar goes far beyond his first film. He entered the world of cinema by assisting Karan in his 2010 film My name is khan as a trainee. His next film, Shershaah which will mark his first real biopic role as he plays Captain Vikram Batra. The film is produced by Karan Johar’s Dharma Productions and the team are working hard to promote it.

READ ALSO: Sidharth Malhotra Looks Charming In A Custom Made Fusion Kurta By Kunal Rawal


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