How robotics in the entertainment industry could intertwine with other sectors for growth


Robotics has been a staple of the entertainment industry for quite some time now. Whether it’s enhancing movie and television scenes through innovative cameras and angles, or through the rides we see in amusement parks, robotics is increasingly advanced under our eyes. What are the next steps in this growing sector?

One area that has been used with great success so far has been the use of robotic stunt doubles on film and television sets. The machinery allows complex and usually very dangerous scenes to be filmed using a non-living entity so that a creative team can get the most out of the shot on screen.

Robots are shaped and designed to look like humans and can also be programmed to perform complex tasks and movements. This also extended to robotic toys and pets, again used to mitigate danger on set, but also due to ease of programming. The area that has been a key point of development has been movement mimicry.

Another popular method of robotics used in modern entertainment involves lighting, camera, sound, and general rigging. The area that has perpetrated robotics best in this regard has been live events. Live concerts have set up complex rigs using robotics to capture bespoke angles and for advanced timing the same concept is used in live sports, especially football.

Drone filming has also started to enter the sphere with drone shows taking place in Dubai and at special events around the world. Robotic amusement park rides have also become a mainstay at fairgrounds and carnivals around the world to meet the needs of visitors, as well as robot waiters in restaurants and exhibitions.

Key overview

As robots can perform many functions that humans cannot, further application of robots in media and entertainment is warranted.

Robosport, a performance enhancement company that uses robotics in its business machinations, sees a bright future for the robotics industry as a whole.

He is currently working in a field that aims to improve human performance through robotics, rather than replacing the human element.

“Our first foray into this is in sports. We will use robotics to make athletes less robotic,” said Salvatore LoDuca, Founder and CEO of Robosport.

“As we start with baseball, we hope to develop new technologies for other sports and activities such as tennis, golf, football and even in other areas such as entertainment, by adapting technology to sport and /or to the specific movement required.”

Robosport is the first company to introduce a methodology that combines contralateral training and randomization, two inherently organic, non-invasive and non-pharmaceutical practices that use the body’s natural mechanisms to open neural networks and support the brain’s ability to connect. to more muscle and muscle fiber. The uses for this could further extend to VR and AR technology in film, TV and games. Robosport’s work has been tested and published in the Journal of Sport and Human Performance.

The first area targeted by Robosport is the baseball tee. Traditionally, batters place a tee at a chosen position and hold it there, creating a swing path in the same place or plane as they are moved around the plate.

The company’s launch products include a single-axis tee and a dual-axis adapter that are both programmed with thousands of random positions, closing the curtains on any possible muscle memory action. The random nature forces hitters to “rethink” every swing and, for the first time, effectively teaches “knowing the strike zone.”

On upcoming robotics applications, LoDuca added:

“Future products include the development of a patented commercial-grade robotic tee that can determine a user’s 3D cubic hitting zone through cameras and spatial recognition software and will automatically substitute balls for batter.”

“This version of the commercial tee can be used for scouting so that a Maine coach can see a batter in Texas and remotely move the tee to different parts of the strike zone and gauge a form of batters from different zones of the strike zone. We also have an approved patent to capture data metrics such as bat speed, swing angle, ball speed, trajectory, spin, and where a ball would end up in a baseball stadium.

He added, “Now think about how this might be used on a movie or TV set. We could technically completely eliminate human error and program robotics to dictate speed, angles and movements, and think in real time about the best shot. The possibilities are limitless.”

On the next steps for industry and business, he concluded, “Once the user has faith and loyalty in the robotic application due to its propensity to deliver a real performance boost, then we can begin to market tools and clothing, while developing new technologies, to promote other sectors as well.

“We also have a patent approved to develop an augmented reality system where a virtual pitcher will launch virtual balls of different pitch types, speeds and launch points, as well as randomizing balls from the left or right-handed pitcher,” says LoDuca. . .

“The virtual ball will cross the real ball off the tee and the batter’s objective is to hit the real ball at the nearest spot where the virtual ball crosses it.”

The company believes that advances in augmented reality will better provide hitters with effective ways to teach timing and create practices much closer to the real game than anything else on the market today. This form of training is considered the next evolution in batting practice because unlike virtual reality, the Robosport augmented reality system will provide a real bat, a real ball, and a real swing.

The increased adoption of robotics is not surprising given the emphasis on future-oriented ideas society has embraced over the past decade. Robotics is also seen as a potential area of ​​rapid growth in the world of Web3 to improve user experience.


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