Walt Disney has raised ticket prices for its California theme parks.
The most expensive day ticket to the park increased by $15, or about 9%.
Disney, like the rest of the United States, is battling soaring inflation amid Russia’s war in Ukraine.
Walt Disney has raised the price of its California theme parks as people across the United States face the inflated cost of living.
Disney last raised prices for its theme parks in October 2021.
Single park tickets for Anaheim Disney Parks now range from $104 to $179, from $104 to $164, Deadline first reported. Tier one passes went from $104 to $115 while tier two tickets saw a $10 increase from $119 to $129. The most expensive tier has gone from $164 to $179, depending on the outlet.
The increases range from an increase of around 10.5% for the Tier 1 pass to around 9% for the most expensive tickets, just above the base inflation rate in the United States, which was 8.3% year-on-year in August.
The company has also introduced a cheaper Tier 0 that offers daily tickets for $104 on the quieter days of the year.
Park-Hopper passes, which allow guests same-day entry to Disneyland and California Adventure, now range between $169 and $244, down from $164 and $224.
Genie+, which allows visitors to skip long lines at select attractions, has also been reduced from $20 per day to $25 per day.
The new ticket prices went into effect on October 11.
Disney did not immediately respond to Insider’s request for comment made outside of normal working hours.
Disney has also increased the price of certain food and beverages at its parks. The gourmet restaurant Victoria & Albert at Disney World has significantly increased prices since its reopening in July, the price of a tasting menu has increased from $350 to $425.
Some Disney fans aren’t happy with the park’s new prices, with some taking to Twitter to complain about the changes.
A Twitter user, ThemeParkCasual, wrote“I can’t wait to have an uncrowded Disneyland thanks to the price increases. Disney fans just won’t pay these insane prices.”
Another Twitter user complained : “Disney raises prices while my meager salary stays the same.”
Disney’s price hikes come at a time when the United States and much of the world grapples with soaring inflation as the war in Ukraine ripples through repercussions that drive up the cost of food and energywhile central banks raise interest rates to fight this inflation.
Workers’ compensation is struggling to be continued, triggering a cost of living crisis in the United States.
Read the original article at Business Intern