City Life Org – BET, 125th Street Business Improvement District and Apollo Theater Announce Recipients of Third Annual Harlem Entrepreneurial Micro-Grants Initiative


Photo: All-Nite Images of NY, NY, USA, CC BY-SA 2.0, via Wikimedia Commons

BET awards $100,000 in grants to 10 Harlem small businesses as part of continued commitment to COVID-19 recovery

BET, a subsidiary of Paramount Global, in partnership with 125th Street BID and Apollo, today announced the 10 recipients of the third annual Harlem Entrepreneurial Micro-Grants Initiative.

First founded in 2020, the expansive program aims to respond to the immeasurable impact that COVID 19 has had on Black communities across the country. The 2022 iteration proudly continues to provide support and financial assistance to Harlem’s independently owned and operated small businesses and nonprofits. In the first week of the initiative’s launch, more than 1,000 companies and organizations expressed interest.

“This year, nearly 100 local Harlem businesses applied to receive one of 10 available $10,000 grants,” said Jeanine Liburd, BET’s social impact and communications manager. “BET’s ongoing social impact partnerships, with organizations such as the Apollo Theater and the 125th Street Business Improvement District, allow us to continue to grant resources and opportunities to uplift the Black communities in which we serve. “

Now in its third year, the expanded micro-grants initiative has provided $100,000 in assistance to local businesses and organizations who have been affected by the lasting impact of the pandemic. BET was pleased to present each of the 10 recipients with a $10,000 grant to support their continued recovery from COVID-19, honor the entrepreneurial spirit of Soul Train innovator and groundbreaking pioneer Don Cornelius, and recognize black excellence in those who have made tremendous progress working to be changemakers, advocates and role models within the local Harlem community. A full list of 2022 recipients is below.

2022 Harlem Entrepreneurial Micro-Grant Recipients:
• The Dominici Collective – (Cultural Arts Organization)
• The New Amsterdam Musical Association, Inc. – (cultural music organization)
• Keba Butter – (Aromatherapy and well-being)
• Revolution Books – (Educational Organization)
• Harlem Jazz Boxx – (Cultural Organization)
• Harlem Doggie Day Spa – (organization of animal care
• Super Nice Coffee and Bakery – (community food and employment)
• Le Carnaval d’art pour enfants – (educational visual arts organization)
• 9Tails Coffee Shop – (Community Area)
• MODArts Dance Collective – (cultural arts organization)

“The Apollo is thrilled to support our fellow Harlem business and nonprofit organizations in partnership with BET and the Harlem BID,” said Jonelle Procope, President and CEO of Apollo Theater. “The third set of micro-grant recipients not only strengthen the community with their entrepreneurial spirit, but they also cultivate safe spaces for conversation, reflection and action. I’m incredibly inspired by this cohort of innovative thinkers and can’t wait to see what’s to come.

“We recognize the many operational and business disruption challenges that our small business owners and cultural institutions in Harlem are forced to manage daily during this recovery phase of COVID 19,” said Barbara Askins, President and CEO. of the 125th Street Business. Improvement district. “The 125th Street BID embraces the partnership with the Apollo Theater and BET to invest in our community and offer the third micro-grants program to provide financial relief, build confidence, and show that we believe in you.”

To date, the Harlem Entrepreneurial Microgrant Initiative has supported over 50 small businesses and organizations as they continue to navigate the path to recovery from the continued impacts of COVID-19 on their business. For more information, please visit and

BET, a subsidiary of Paramount Global, is the nation’s leading provider of premium content from black creators and the champion of black content and culture. Linear BET is present in 125 million homes and can be seen in the United States, Canada, Brazil, the Caribbean, the United Kingdom, sub-Saharan Africa, and France. After 40 record-breaking years as the premier cable network among Black Americans, BET has evolved into the cross-platform media powerhouse it is today, with commercial expansions such as BET Studios, an unprecedented studio venture that offers equity participation to black content creators; BET+, the premier streaming service for black audiences; BET Digital, including BET’s far-reaching social platforms and, a leading Internet destination for Black entertainment, music, culture and news; BET HER, a 24-hour entertainment network targeting the African American woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET events and experience; and BET International, which operates BET worldwide.

The 125th Street Business Improvement District (BID) was signed into law in 1993 by Mayor David N. Dinkins. It is a non-profit organization that strives to improve the Harlem area by marketing local businesses, leading area improvement projects, and promoting a clean and safe environment. Harlem is one of New York’s liveliest neighborhoods and its 125th Street economic center is a unique place to live, work, visit and invest. Located in the heart of historic Harlem, 125th Street is a multi-dimensional destination with a range of uses including commercial, social, residential, educational, civic and religious, with a strong emphasis on arts, culture, entertainment and Culture. Trade. Our work is dedicated to expanding sustainable economic activity, maximizing the ability of local residents, businesses and institutions to benefit from all opportunities created by commercial revitalization efforts and improving the quality of life in the community.

The non-profit Apollo is a performing arts broadcaster, curator and collaborator that also produces festivals and large-scale dance and music works organized around a core set of initiatives that celebrate and extend the legacy of Apollo through a contemporary lens, including the world premiere. the stage adaptation of Between the World and Me by TaNehisi Coates and the New York premiere of the opera We Shall Not Be Moved; special programs such as the hit Bruno Mars Live concert at the Apollo; 100: The Apollo Celebrates Ella; the Africa Now! Festival; the biannual Women of the World (WOW) festival; as well as other multidisciplinary collaborations with partner organizations. Since the introduction of the first Amateur Night competitions in 1934, the Apollo has served as a testing ground for new artists working in a variety of art forms and ushered in the emergence of many new musical genres, notably jazz. , swing, bebop, R&B, gospel. , blues, soul and hip-hop. Among the countless legendary artists who launched their careers at the Apollo are Ella Fitzgerald, Sarah Vaughan, Billie Holiday, James Brown, Stevie Wonder, Gladys Knight, Luther Vandross, HER, D’Angelo, Lauryn Hill, Machine Gun Kelly and Miri Ben. Ari; and Apollo’s forward-looking artistic vision continues to build on this legacy. For more information on Apollo, visit


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