Beginnen Media Launches Rural Hindi Entertainment Platform, Strengthens Management Team

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Following the launch of Azaad, India’s’ FIRST premium Hindi entertainment platform to deliver content exclusively for the ‘rural mindset’, Beginnen Media also announced its management team with executives who add in-depth verticals experience to further strengthen the organization’s ability to develop more personalized experiences with new and existing audiences who have a rural mindset. Their work will support the momentum that the company is already experiencing in its launch phase and should create future vectors of growth.

The five-member core management team announced by Beginnen Media, Managing Director, Bharat Kumar Ranga includes Mohan Gopinath as Director – Project and Operations, Doris Dey as Managing Director – Product, Rachin Khanijo as Director of Marketing, Johnson Jain as Chief Revenue Officer and Dinesh Bhutra as Chief Financial Officer. Speaking about the team, Ranga said: “There are some talented jewels that are part of my team. I am very proud of them. Some have worked with me for over a year and others have joined there. is about six months old and doing a brilliant job: ‘

“The first person to join me on this trip was also part of our team of promoters in my entrepreneurial journey. Mohan Gopinath first worked with me when he was running the Zee Cinema cluster and later we launched the Bengali cinema chain, Amaar Cinema, the sales entity, Screenmax Media and he has led several successful independent projects. He is our Director – Project and Operations; ‘ said Ranga.

Mohan Gopinath is a media and broadcast veteran with nearly 25 years of professional experience. During his 18 years with Zee Entertainment Enterprises Limited, he covered the full spectrum of functions ranging from sales, marketing, distribution, content, acquisition as well as P&L responsibility for all the brands involved. ‘he has directed, including ZEE Cinema and Essel Vision Productions Ltd. He became an entrepreneur and co-created Bhu Entertainment in 2015. This entity managed the sales, marketing and promotion of the film and the distribution on the various platforms in India and internationally.

He has also been a content catalyst for two leading production houses and successfully helped Viacom launch its first movie channel, Rishtey Cineplex. As Mohan Gopinath, Director of Projects and Operations at Beginnen Media, says: “The media environment is changing rapidly and despite a plethora of content options, none focus on the rural segment. Azaad is a beacon of hope, awareness and positivity to respond to the rural mindset in the quest for a better future: ”

“Then we have the ‘architect’ of our model who figured out what our consumer with a rural mindset would like to watch and then creates shows for them. Doris Dey is General Manager – Product. He is a bright and creative mind who worked closely with Ekta Kapoor at Balaji Telefilms. She has designed and created great shows like Bhabhiji Ghar Pe Hai at & TV. Here she creates original and curated content that we have after consistent research; Ranga adds. At Beginnen Media, Doris Dey spearheads business development, content programming and strategy, product innovation, content creation and curation. Over an 18-year career, she has successfully held various roles as Writer, Creative Director, Creative Producer, Programming Head (Fiction), Business Head (Fiction) and Independent Producer (OTT). Essel Group, she imagined and launched & TV. ‘ Doris Dey, Beginnen Media, General Manager – Product, says: “Rural India is the real India.

Our aim is to create stories of hope and aspiration that resonate with them but are not divided by artificial boundaries of class, caste, religion and geography.
We are consumer driven, profitable and innovative as a brand that will challenge and change the way we do content. “

“Then there’s consumer marketing and the Azaad brand, distribution, research and on-air promotions. Our Marketing Director, Rachin Khanijo, was part of the team that started Colors, Head-Marketing at & TV he had also worked at Eros & an EdTech company when I asked him to join us. Creatives work best with observation. All took a broad rural orientation with me while they were working on channel creation focused on cities and this was their first opportunity to create a rural brand; ”shares Ranga.

With marketing, on-air promotions, research, corporate and digital communications, public relations and distribution under his responsibility at Beginnen Media, Rachin Khanijo is a renowned media professional with over 17 years of experience. experience in MarComm. Over the years, he has worked with large organizations and start-ups in the media and entertainment industry, constructively providing strategic marketing impetus and direction to their growth plans.

His career includes positions such as “Associate Director – Marketing I COLORS:” Marketing Manager – & TV: “Brand Director – Filmfare, Femina, Good Homes: Vice President – Marketing, Eros Now. Speaking about his association with Beginnen Media as Chief Marekting Officer, Rachin Khanijo said: “I am truly delighted to be a part of the ‘Azaad’ build dream run – India’s FIRST premium Hindi entertainment channel: exclusively for the rural mindset. With People Centricity at the core and a strong belief in the power of engaged connections with the rural person, the Azaad brand aims to be a category creator. My effort is to constantly build greater understanding. of the rural person to attract, engage and connect with them.In addition to creating affinities, our approach is to place the Azaad brand as one of them, reflecting their dreams and aspirations.

“Our Chief Revenue Officer is Johnson Jain who is from ZEE and is a young go-getter who worked with me in his early years of his career when I was leading sales at Zee. He is also excited about this model. He knows it is. is a genre that isn’t performing well right now, but he took on that challenge to help build our model and is leading our Advertising and Digital Revenue division, ”says Ranga.

Having spent 19 of his 20 years of experience in the media and entertainment industry, Johnson Jain specializes in advertising revenue and has worked in a variety of genres. After a sales and marketing course at NMIMS, he started his career at Doordarshan and worked with leading media conglomerates including Zee Entertainment Enterprises Ltd., Sony Network (SET India) and 9x Group.

He was instrumental in relaunching Zing in 2016 and is one of the few dynamic sales professionals to design and conceptualize two AFP IPs – Expeditions – Youth Biking Show and Game On-Cricket that had top cricketers. including Virendra Sehwag, Yuvraj Singh, Shreyas Iyer, Yezuvendra Chahal, Harmanpreet Kaur and many more. The successful Arijit Singh Symphony concert in Mumbai which was the first LIVE with an orchestra of 75 musicians is another milestone in his career.

Joining Beginnen Media as Chief Revenue Officer, Johnson Jain said, “With two decades of rich experience in the media industry, I am delighted to be part of the realization of Azaad’s vision to be “The first people-centric channel.” My experience will play a pivotal role in shaping the revenue model for a new category of rural and free advertising which will take Azaad to the next level. Azaad will also provide a unique digital environment on television by ensuring targeted and captive audiences, a safe programmatic environment for brands and zero waste in targeting audiences with the rural mindset.

“We have probably the youngest CFO in our industry. Dinesh Bhutra is extremely bright, sharp and we needed someone to do this model well. Dinesh understood the financial angle of our model perfectly and also oversees the administration and human resources, ”adds Ranga. .

He is an associate member of the Institute of Chartered Accountants of India. He has over a decade of experience in various industries such as Airlines, Telecommunications, Entertainment, Education, Finance, Media, Data Center and Refineries including Jet Airways, Reliance Jio, Essel Corporate, MT Educare Ltd, ISSL (Settlement & Transactions Ltd) and was the founder of the management consulting firm Axlient Consultants.

He has managed corporate restructuring and turnaround management and internal audits, financial and operational review, corporate audit process improvement, cost and financial controls, strategic decisions and planning. , accounts payable management, business evaluation, cash management, material management, budgeting, MIS and taxation (both Direct Indirect). Beginnen Media, CFO of Dinesh Bhutra, said: “I am excited to join an organization with a vision of creating an innovative business model in the television industry. Azaad has unique strengths, a strong business model and I look forward to working with the team to implement the business priorities as we hope to build India’s first rural entertainment channel.

Azaad is available on DD FreeDish and some Distribution Platform Operators (DPOs) in Central Markets and it is available on DD FreeDish on Channel # 36.

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