Lancôme Celebrates 25 Glossy Years of Its Iconic Juicy Tube with 2000s Icons: Watch the Nostalgic Ads (2025)

Yes, juicy, kissable lips with megawatt shine are always in style, but can anything beat the high-shine gloss of Lancôme's Juicy Tube Lip Gloss?

In 2000, the beauty giant debuted its selection of perfectly shimmery lip products, which to this day deliver a blinding glow, a (literally) yummy formula and hydration that lasts up to four hours.

This year, the makeup bag essential is celebrating 25 years of glossy success in the beauty biz, and to celebrate, Lancôme gathered some truly iconic stars (and OG Juicy Tube users) to transport us back to the early aughts with the Juicy Kissing Web campaign.

Y2K royalty and queen of the gloss Paris Hilton stumbles upon a lost Juicy Tube in her commercial and ends up reverting back to her Simple Life days — "except I look hotter," she says while wearing velour, rhinestones and the perfect swipe of gloss like "it's 2002 again."

Gossip Girl fans are taken on a "stroll down memory lane" with Ed Westwick — or shall we say Chuck Bass. "Let's face it, the Upper East side is built on three things: scandals, secrets and this status symbol," he croons while taking a whiff of Marshmallow Electro that brings him to a "certain limo" (if you know, you know).

Fellow heartthrob Chad Michael Murray reminisces over the same sweet scent from those kissing scenes in A Cinderella Story. "I'm pretty sure we had piles and piles and piles on set. In between takes, rain's coming down, makeup gone, hair total disaster but this stuck. Sticky, glossy, tasty."

These days, he's still getting a taste of his favorite gloss — but on his wife Sarah Roemer. "Our first kiss, never forget."

Hilary Duff's ad features a surprise guest star that's not Murray but is instead her mini-me Lizzie McGuire (the cartoon version at least). Together the two get nostalgic over their love for the gloss.

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Also starring in the campaign are Kelly Rowland and Rachel Bilson, who remembers winning a Teen Choice Award for best chemistry when she was in her Juicy Tubes era.

Today, Juicy Tubes are available in eight shimmery shades ranging from nude to hot pink and berry, but it also comes in a versatile clear that's perfect for layering. Each one retails for $25 on lancome-usa.com and ulta.com.