6 Best Places to Buy Real Estate Leads In 2025 (2025)

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Read Forbes' Review

If you’re a go-getter who’s ready to dive into the world of cold calling to get clients in real estate, RedX presents a huge opportunity. It curates leads for you in five different categories:

• Expired listings
• For sale by owner (FSBO) listings
• For rent by owner (FRBO) listings
• Geolocation
• Pre-foreclosure homes

Each of these products costs $60 a month, or you can snag them all for a $199 monthly subscription. There’s also a team-based subscription that comes with five seats for $599 a month. It’s by far the cheapest option on our list, and you also get the highest number of leads.

You can target one market for each product except FSBO—it lets you target two markets.

Here’s the thing: You really need to have motivation and persuasion to use RedX. That’s because the leads it’s curating haven’t expressed an interest in being contacted. Instead, RedX uses public and MLS records paired with proprietary consumer databases to predict people who might want to sell their home.

This results in you getting leads that other services won’t have, but it may take convincing to get them to work with you. If you’re like me, with the charisma of a potato, it may be difficult.

Vortez lets you sort and filter your leads based on type.

Also included with any RedX subscription is access to its customer relationship management (CRM) software, Vortex. It works well enough for managing leads, but it lacks the automated marketing tools of other CRMs, such as drip email campaigns.

Learn more: Read our full RedX review.

If you’re a real estate agent with an existing CRM system, you probably don’t want to subscribe to an entirely new platform just to generate leads. In that case, zBuyer could be a suitable option.

Unlike most of the providers on this list, it doesn’t come with any fancy CRM tools. Instead, it offers a simple form of lead generation where you get the names and contact information for your leads—and that’s it. zBuyer integrates with over 200 CRMs, meaning it’s easy to import them to whatever system you’re using.

When you get your leads, you can sort them by seller, buyer and exclusivity.

Seller leads are sourced from homeowners who need help with a valuation before considering a cash offer, and buyer leads come from home shoppers visiting HousingNow.com, the brand’s nationwide home listing portal.

Buying leads with zBuyer is easy, as you can choose the exact number and whether or not you want them to be exclusive.

I particularly like that zBuyer gives you flexibility in how many leads you want each month. There’s a $400 minimum each month, but you can choose the exact number and whether you want them to be exclusive. In my research, I found that shared leads start around $12 and exclusive leads start around $25, but it varies by market. Compared to the other providers on our list, this is decent pricing—especially for qualified leads, which are contacts who have shown clear intent to buy and meet specific criteria like budget, timeline and location.

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On Smartzip's Website

Smartzip proves computers are smarter than us with its predictive analytics. It uses a combination of 200 algorithms sifting through 25 data sources for over 2,000 unique attributes to find homeowners predicted to sell their homes soon.

It sounds crazy, but it works. During the demo I watched, I saw statistics showing that the target group Smartzip curated for my chosen ZIP code had a sale rate of 13%, compared to around 4% of the overall ZIP.

Smartzip’s market analysis tools let you dive deep into prior year sales details.

This is an excellent way for seller’s agents to find leads before they start looking for an agent. Leads are also exclusive to you—while you might share a ZIP code with another agent, you won’t get the same leads.

For the basic smart targeting I described above, you’d pay $449 a month for the top 1,000 leads in your area. That’s only $0.49 a lead, which is by far the best price on our list for exclusive leads. Just keep in mind that these aren’t qualified leads like you might find with zBuyer or Market Leader, which is why these services cost more.

To add on social media lead nurturing, it costs $99 a month for Google Ads and Facebook Ads. Adding on Instagram increases the cost to $249. There’s direct mail marketing available too, but it can add on thousands a month, which is likely way out of budget if you’re just starting out.

Most of Smartzip’s services are added a la carte, so it can get expensive.

Learn more: Read our full Smartzip review.

Realtor.com’s Connections℠ Plus service makes it easy for new-to-the-scene agents to start building their client rosters. The premise is simple—you search for the ZIP code you want to target and then choose whether you want exclusive or shared leads. Non-exclusive leads are shared with just one other agent, so if you’re charismatic, you can probably win the homeowner over.

You have the choice to pay monthly or annually, which saves you 10%.

Based on the area’s statistics, you’ll get an estimated number of leads for the year delivered over 12 months. Prices vary greatly. Searching a few ZIP codes near me saw prices for shared leads ranging from $167 to $989 a month, with the number of leads offered ranging from 72 to 400. For exclusive leads, double that price.

It’s more expensive than other services offering exclusive leads, like Smartzip, and you get fewer leads (Smartzip offers 1,000). But, the leads are qualified since they gave their information to Realtor.com while looking for homes. Smartzip’s leads are not—they might not have any interest in selling. That might make Realtor.com worth the extra cost.

One thing I really don’t like is the lack of a lead guarantee. I confirmed with customer service that if you don’t get the number of leads you pay for, there’s no refund, so I wouldn’t go all out on my lead budget with this service.

Certain areas can sell out, meaning you have to wait until the next year to buy leads there.

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On Top Producer's Website

Top Producer works by placing ads on Facebook and Instagram to capture leads. Part of its magic is retargeting, meaning that it’ll show the same ad to consumers several times throughout their web browsing until they submit an interest form. You’re then sent this information as a lead. It costs $300 a month for 30 leads

One thing that could be good or bad about Top Producer, depending on how you look at it, is that you need to also use its CRM software, which costs $179. So you’ll pay a minimum of $479 a month to use its service. This is great if you are in the market for a CRM, but if you’re already working with another service, then it’ll be more of a hassle than anything.

Overall, this averages to about $16 a lead, which is a great price for exclusive leads—much cheaper than services like Realtor.com Pro or zBuyer.

The Top Producer CRM has tons of robust features to use.

Top Producer also has a ton of automated nurturing features that’ll keep your leads engaged and interested. There are follow-up texts, custom market report emails and more so you don’t have to put in the effort yourself.

Learn more: Read our full Top Producer review.

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On Market Leader's Website

When you want a specific number of leads each month for a guaranteed price, I’d go with Market Leader. It offers two main ways to get leads: Leads Direct and HouseValues. Both services use search engine ads to collect buyer and seller information and pass it off to you. Leads are exclusive and targeted by ZIP code.

To use Market Leader, you’ll also need to subscribe to its CRM, Market Leader Professional, similar to Top Producer. This costs $189 a month. Each lead varies in cost from $35 to $50, but the rep I spoke to recommended that agents should buy at least five a month to see real value. These prices are a little on the higher side, but the ability to build your own lead package rather than being locked into a set number of leads (like with Realtor.com Pro or Top Producer) may be worth it for many agents.

The Market Leader Professional CRM lets you keep track of different activities and interactions for each lead.

I particularly like that each lead comes with specific lead details so you know exactly what you’re working with. There are also plenty of automated drip campaigns and marketing tools you can utilize to keep leads engaged until they’re ready to buy or sell. Plus, if you’re part of a team, Market Leader offers team packages that can make sharing leads easier.

Learn more: Read our full Market Leader review.